The 34 Best link-building Tools & What They Do

34 Tools Worth Adding to Your Back Link Building Arsenal:

1. Ahrefs: Backlink Building - Rating: 10 : The most complete resource for backlink data on the web as well as other useful data points. - SEO - $99 /m - $399 /m -

2. Gryffin: Backlink Building - Rating: 8 : More Google search operators than you'd ever need. - SEO - Custom -Related:GroupBuy SEO Tools

3. Content Harmony: Backlink Building - Rating: 8 : Chrome extension for viewing key metrics drawn from ahrefs, SEMrush, and MOZ - SEO - Custom -

4. WebpageFX: Backlink Building - Rating: 8 : Easily find opportunities to answer questions online and build content around questions users are asking. - SEO - Free -

5. Link Prospector: Backlink Building - Rating: 8 : Great way to find opportunities to build links and pitch to. - SEO - $47 /m - $497 /m -

6. WikiGrabber: Backlink Building - Rating: 8 : Find Wikipedia pages that you can make better. - SEO - Free -

7. whitespark: Backlink Building - Rating: 8 : The efficient way to build and fix local citations for your business. - SEO - $200 - $395 / One Time -

8. Moz Bar: Backlink Building - Rating: 8 : Tons of great free SEO metrics on sites and SERPS, the Spam Score is a massive plus while prospecting. - SEO - Freemium -

9. Majestic: Backlink Building - Rating: 8 : Excellent source of backlink data with in-depth analysis on it. - SEO - $49.99 /m - $399.99 /m -

10. URL Profiler: Backlink Building - Rating: 8 : Invaluable resource for merging site crawls with relevant social, analytics, and SEO data. - SEO - $19.95 / m - $39.95 / m -

11. Broken Link Builder: Backlink Building - Rating: 8 : Find non-existant content you can replace for the links. - SEO - $47 /m - $497 /m -

12. Cognitive SEO: Backlink Building - Rating: 8 : A platform for managing digital marketing which focuses on rankings, backlinks, and social. - SEO - $99 - $499 +/m -

13. Kerboo: Backlink Building - Rating: 8 : Suite of tools to add on top of their current stack giving you easier workflows for link building, link dissavowals, and rank tracking. - SEO - $249 /m - $2999 /m -

14. directorycritic: Backlink Building - Rating: 7 : Curated lists of directories worth actually bieng on. - SEO - Custom -

15. Outdated Content Finder: Backlink Building - Rating: 7 : Find outdated content that you can do better. - SEO - Custom -

16. Chase the Footprint: Backlink Building - Rating: 7 : Useful tool for generating advanced search queries to use in Google. - SEO - Free -

17. Remove em: Backlink Building - Rating: 7 : Tool for checking whether you have overoptomized anchor text in your backlink profile. - SEO - Custom -

18. SpyFu: Backlink Building - Rating: 7 : Platform oriented towards in-depth competative analysis of rankings and paid keyword competition. - SEO - $79 /m - $999 /m -

19. BuzzBundle: Backlink Building - Rating: 7 : Keep an eye on any opportunity to mention your brand on the web. - Digital PR - Free - $399 /m -

20. SEMrush: Backlink Building - Rating: 6 : The biggest provider of accurate ranking information. - SEO - $69.95 /m - $549.95 /m -

21. Moz Pro: Backlink Building - Rating: 6 : The authority on reporting, guided SEO, and content marketing implementation for beginners. - SEO - $99 /m - $599 /m -

PR Focused Link Building Tools

Pitchbox: Outreach Management -Rating: 8 : Platform for managing your outreach efforts and content creation, understanding your targets, and automating your prospect search. Pricing: $49 /m - $1000 /m

NinjaOutreach: Outreach Management -Rating: 8 : Finding influencers and managing large outreach campaigns. Pricing: $29 /m - $249 /m

BuzzStream: Outreach Management -Rating: 7 : Outreach platform for finding the sites you want to pitch ideas to. Pricing: $29 /m - $249 /m

Spike: Pitch directly to journalists. Pricing: $299 /m$599 +/m

PRMatch: Results driven PR placement exchange marketplace. Pricing: Free

PitchRate: Pitch directly to database of journalist. Pricing: Free

Anewstip: Search and pitch directly to journalists. Pricing: Free - $149 /m

ResponseSource: Pitch ideas to a database of journalist or directly to their submitted queries. Pricing: Custom

HARO: Daily emails from journalists and bloggers looking for interviewees. Pricing: Free - $149 /m

PRX: Results driven PR that automates pitches or sponsors content. Pricing: $500 /Sponsor Post

Publicize: Transparent alternative to traditional PR agencies focused on press releases, promo, and guest posting as a fallback. Pricing: Free - $800 + /m

Placemints: Service for managing your pitching and promotion efforts for you. Pricing: Custom

Muck Rack: Maximize the impact of your promotional efforts by pitching to journalists. Pricing: $179 /m$269 + /m

What are all these link-building tools for?

There are basically a few avenues any business or site owner can pursue to get links, but what it basically boils down to either being interesting, controversial, or helpful to your customers and community or faking the funk (as most of us have to) and building links. Not everyone owns a groundbreaking company. In an ideal world we could all play fair. But the cream doesn’t rise to the top.